concept cars

AUTOTURISME
CONCEPT

Autoturismele concept Lexus oferă detalii incitante despre direcţiile noastre viitoare în design.

main menu lexus brand

INOVAŢIE ÎN
DESIGN

Această secţiune conturează câteva dintre cele mai captivante concepte de design şi le evidenţiază.

hybrid cars

MAŞINI
HIBRIDE

Există multe tipuri de maşini hibride şi toate au în comun un singur element.

lexus service

SERVICII
LEXUS

Serviciile Lexus si cele mai apropiate centre sau ateliere de service Lexus printr-o simpla accesare

INAPOI LA ARTICOLE

THE LAUNCH

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IN A BOLD FIRST MOVE, LEXUS TOOK THE GAME DIRECTLY TO ITS COMPETITORS’ HOME TURF

The moment the first Lexus was officially unveiled to the global press, in the spring of 1989, was one the company’s directors knew they had only one chance to get right. First impressions count, after all.

And so, in a strategic move that also sent a clear message to the brand’s European competitors, it was neither in Japan nor in the United States that Lexus made its debut. Instead, on a mild morning in May, the sleek curves and understated design of the LS 400 were finally revealed to a throng of reporters on the lawns of the company’s offices in none other than Cologne, Germany – home turf of some of its fiercest competitors.

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